Sales Meeting Theme Ideas You Can Use

A lot of people have trouble coming up with sales meeting theme ideas for their sales people. The following are some sample sales meeting theme ideas to get your brain working and help you come up with your own ideas.

Holiday Based Sales Meeting Theme Ideas

Holiday – Sales Meeting Theme Ideas
New Year – Set goals for the new year.
Washington’s Birthday – Never lie to a customer.
Valentine – Fall in love with your prospect.
March Winds – A big blow won’t necessarily get the order.
April Showers – Shower each customer with service.
Easter or New Growth – A chance for a new start.
Green Thumb – Cultivate new customers.
Spring Fling – Wake up and live!
Baseball – Hit home runs with your prospects.
May Day – Calls for a celebration
Decoration Day – Salespeople; the infantry of American business.
Graduation – Training series now over.
June Bride – Marry your customer.
July 4th – Be hot as a firecracker.

Summertime – Shirt sleeve session.
Vacation -Work now—retire later.
Fishing – Fish for the big ones.
Back to School – Start of training series.
Football or Kickoff – Beginning of new program.
Columbus Day – Astounding discovery.
Halloween – Spooks are laziness, neglect, et al.
Golden Harvest – Commissions to be reaped.
Horn of Plenty – Money for everybody.
Thanksgiving – Management thanks salesmen.
Winter Whirl – Build a hot fire.
Christmas  – Gifts for salesmen.

Subject Based Sales Meeting Theme Ideas

Subject – Sales Meeting Theme Ideas
Prospecting – Look for customers.
Go Getter – Take action.
Opportunity – Make the most of it.
Treasure Hunt – Let’s find it.
Pirate – Don’t let competitors in.
Enthusiasm – go, Go, GO
Gold Rush – Get your share.
Big Game – Hunt Find the big sales.
Pioneers’ – Party Be among the first.
Black Magic – Calls pay off like magic.
Wheel of Fortune – You can make a fortune.
Carnival – Don’t be a pitch man.
Circus or Big Top – Ringmaster, clown, thin man.
Masquerade – Prospects wear different disguises.
Vaudeville – Have a variety of talents.
Cowboy – Roundup customers.
Bury The Hatchet – Regain lost customers.
Fiesta – Celebrate over the Latin market.
Sell-a-bration – A sales rally.
Bonanza A real gold strike.
Road to Success – Take it. Go!
Transportation – Let work be your vehicle.
Aviation – Let’s fly high.
Atomic Energy – A huge sales explosion.
Courtroom – Trial for poor sales practices.

Watch for future posts on sales meeting theme ideas.

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Case in point: The National Society of Sales Training Executives used “Five Ring Circus” as the theme for a meeting. The emcee was dressed like a ring master. One speaker was attired as a tight-rope-walker, another as a clown. Still another displayed the costume and muscles of a circus strong man.

Costuming can often be connected with the subject of the speech. “The Art of Selling” might be the subject. The speaker appears as an artist. He wears a smock and tarn, possibly with a thin
mustache. He carries a brush and palette. Thus he “paints” a vivid, visual picture and he can actually paint his major points on a canvas mounted on a tripod.

Even a talk on selling as a career can be spiced. Your speaker appears in work clothes of his prior occupation. If he was an auto mechanic, he makes his talk while wearing the same cover¬
alls he wore before. A hat, grease rag and tools would complete the costuming. He connects his unusual attire by telling how and why he left a mechanic’s job to become a salesperson.

Sales Meeting

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Therefore check availability before each meeting, to see which aids can be obtained or improvised. Then determine which ones will best project your message and accomplish your objective.

Work out the details of use—rehearse—in order to have a smooth presentation. The satisfaction that comes from the proper use of audio-visual aids is immeasurable.

Sales Meeting Ideas

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When more variety is needed, use some of the ideas explained in this blog. They will spark still other ideas — ideas of your own. Use them. Be a showman. Good showmanship is essential.

HOW TO USE VARIETY AND SHOWMANSHIP
 
Goal Merchandise
Seminar   
Christmas Presents
Panel Discussion   
Quiz Programs
The Big Switch   
Contests
Discussion Groups   
Steak-Bean Dinner
“Interpreters”   
Candle or Ice
Courtroom Procedure
Interruptions
Skits
Costuming   
Crossovers
Outside Speakers   
Giveaways
The Great Swami   
Jackpot
Coroner’s Inquest   
Promptness Drawing
Entertainment   
Testimonials
Interviews   
Corporate “Characters”

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As people enter the meeting room, they sign slips of paper which are put in a large bowl. When the meeting begins, a slip is drawn from the bowl and the name is read aloud. The person whose name is drawn must prove he has made at least a minimum number of sales since the previous meeting. If he can do this he receives the jackpot.

This type of drawing is good for several reasons: it helps get people to the meeting, it encourages them to get there on time, it gets them there with a sale or two to their credit, and it adds energy to the meeting.

Perhaps a promptness drawing or some sort of jackpot will give a flair of showmanship to your meetings. Why not try it?

Sales Meeting Themes

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Another use of such signs is in providing humor. As an example, the point of a speaker’s talk might be, “Know your merchandise.” At the proper time someone crosses with a sign which states, “Only a goof …” A few steps behind him there’s another person, his sign stating, “Would ever fail …” Then comes the third person, his sign saying, “To know his merchandise!”

All crossovers are rehearsed to perfect the timing. Persons crossing the stage act casual—even a little indifferent.

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Check out future posts for some skits that have been successfully put on at various meetings. They are effective because they are brief, lively and easily staged. Each of these should spark several ideas for skits of your own.

Sales Meeting Samples

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Then there’s the telephone, which can be located near the speakers’ stand and ring at a certain time. Not only does the interruption by ringing give a different flavor, but the ensuing one-way telephone conversation can be quite meaningful. It can start the introduction of the next speaker or the next subject. It can serve as a call from an important person who could not attend the meeting. It can represent a complaining customer, or help clinch a major point.

Sales Meeting Ideas

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It could eventually burn down to a fuse, in this manner setting off a small firecracker. Or it could burn down to a string, finally severing the string with its tiny flame. The triggering action should cause something important to happen, or at least be the signal for something important. It could signal the unveiling of a new product or the naming of a contest winner.

The candle is lit at the start of the meeting. Everyone is asked to estimate the exact time the triggering action will take place. An appropriate reward is offered for the best guess. This helps create interest and suspense.

To capitalize fully on the stunt, call attention to the candle at intervals during the meeting.
And those who like things cold instead of hot can forego all this hullabaloo with a candle, and accomplish the same thing with a block of ice.

The name of a contest winner is written on a slip of paper, placed in a waterproof envelope, and frozen in the center of a large block of ice. Or a new product makes its initial appearance in this way, having been frozen inside a block of ice.

An important new sales tool, details of a new merchandising plan, or the outline of a new advertising campaign are other items that might be dramatized either with a candle or a block of ice.

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For example, an enterprising sales supervisor arranged an unusual but successful meeting . . .

When people entered the meeting room they were surprised to find a beautiful new car on display. They found a flashy speedboat, pictures of a lovely new home, a chic model wearing the latest fashions, and several other attractions. Each item was tagged so that persons viewing it could tell what had to be done to earn it.

These were not prizes, but were suggested goals. During the meeting the value of goals was discussed, and all present were urged to set goals for themselves.

The idea paid off handsomely. It caused increased effort on the part of nearly everyone on the sales staff! It also put showmanship in the meeting, causing it to be anything but run-of-the-mill.

Incidentally, when arranging a meeting of this type you can probably borrow the merchandise from local merchants.

A variation of the foregoing plan has been used in connection with Christmas. Suitable merchandise was displayed in the meeting room. Items included toasters and roasters, as well as luxury items, including jewelry, watches, and luggage. The meeting was conducted in November.

The articles of merchandise were suggested as short range goals—Christmas presents.

The audience was told how many extra sales would finance the purchase of each item. Most salesmen wanted Christmas presents for their families and worked hard to earn the articles desired.

Of course, the merchandise could have been offered as prizes, but the details are not our concern here. The objective of this section is to show how to put variety in sales meetings.

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