Sales Meeting

You should have many different things on the agenda of your sales meeting so that there will be changes of pace. Take a page from the book of the circus ring-master, who surprises his audience time after time by presenting the unexpected.

There are many ways of creating a change of pace. Catalog the areas to be considered, including specific techniques of staging. The next few posts will cover different methods of adding variety.  Here is the first method.

Rotat Chairmanship of the Meetings to Create Variety

Variety can be created by rotating the responsibility for meetings among assistants and the strongest salespeople. Each takes a turn at planning and staging a meeting.

Most of us have a false sense of pride, the feeling that no one else can do the job as well as we can. But an accomplished executive delegates responsibility to others; he personally does little more than supervise.

A top flight sales executive can walk out of many of his meetings, the moment they begin, with no harm done. When all goes well, he can be proud of his organizational ability. By letting others play a major role, he takes a load off his own shoulders and helps develop the people under him.

The main point here, however, is that it gives variety to the meeting. Each get-together has a different personality and a different viewpoint behind it. This keeps the series of meetings fresh and crisp.

Anything that’s a switch from the ordinary will produce some much needed variety.

In certain instances, other departments could stage the meeting. They could show what they do to design, test, produce, ship, or account for the product. This would cause the sales staff to have a better understanding of the overall operation. It would also promote teamwork between the sales department and others.

Still another idea of this type: firms supplying services, materials or products could assume responsibility for a meeting or some part thereof. Suppliers are usually well-versed on their own merchandise.

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