Sales Meeting

Here’s another way of using variety in your sales meeting agenda – use the areas of major interest. To illustrate, let’s assume that the salespeople are interested in four different subjects: the approach, the presentation, objections, and closes.

In this event, several chairs are placed in each corner of the room. A key person is designated, one who excels in the subject concerned, to handle each topic. Persons desiring information on a particular subject then meet with the group discussing it; everyone joins the discussion group of his choice.

This arrangement is a workshop in its simplest form. It’s effective because there’s freedom of decision on the part of the audience and because each salesperson receives help in the area where, presumably, he or she needs it most. Then, too, it’s a departure from nothing but speeches.

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