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September 24, 2009Testimonials help sell sales meetings. Some of the more popular and successful salespeople are asked to give testimonials. They tell exactly what sales meetings have done for them. To pinpoint it, a salesperson reports on how he was helped by something presented at the previous meeting or he even tells of benefits received from the meeting presently being conducted.
It’s refreshing to the audience to hear such comments from fellow salespeople, because too often they come from company officials. It’s a good way to vary the routine.
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