Sales Meeting

Only about one subject out of three should be covered by a speech. Rather then a lot of speeches, go heavy on demonstrations. Salespeople want to be shown — not told. Even the speeches should be laced with visuals and enough dramatics to avoid monotony.

But for the speaking that will take place, don’t settle for theory. Select speakers who are currently successful in the areas assigned. Use men and women who are on the firing line, daily faced with their topics. Star salespeople often know more about sales than the presidents of their companies!

The other salespeople will listen to one of their own kind. They’ll respect him or her. They’ll never consider them “a company official who’s trying to preach at us.”

Sales Meeting Planning

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