Sales Meeting

Be alert to the danger of using the same speakers too often. It’s easy to create the feeling that you have a couple of “fair haired ones.” Nobody wants the boss’s favorites “crammed down his throat.”

There’s another reason for rotating speaking assignments among several of your stronger people. It’s good for their development. A wise executive is continually developing his or her personnel, and this is an opportunity to do it.

At larger meetings you can’t afford to use mediocre speakers. There’s too much at stake.
Small meetings require less professionalism. An average salesperson might do a creditable job at a small meeting. But look out! The fellow who merely talks a good game won’t be respected by
the others. Too often he talks about what he wishes he had done, instead of what he’s actually doing. The other salespeople realize it, too.

“It hurts more than you think when you use a speaker who’s known to be a failure in the field,” a company official declared. “Knowing that the one speaker has never set any records, the audience starts wondering if certain other speakers might be poor producers. So you’d better have your best person do the speaking.”

Sale Meeting Agenda

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