Sales Meeting

A group of bakery owners met for the first time. It was an enjoyable meeting. The fellows were glad to get acquainted with each other. Also, the program included some interesting speakers. They returned to their homes with the feeling that it had been a good meeting. In some ways it had. But little had been done to solve the problems of the industry. Little had been done to improve the industry.

Instead, there had been a succession of speeches that superficially stabbed at a few festered places, not nearly reaching the core.

The next year they met again. This time they noticed that extra curricular conferences were quite profitable. As one bakery owner explained it, “After the meeting I spent an hour with four other fellows. They have the same problems as I do. I got more help from that one hour than I did from the two-day meeting.”

The group soon realized that long-winded speeches were ineffective. One baker said, “Let’s get to the crux of things. Let’s solve some of our problems together. We can help each other.”
Another chimed in, “Yes, and while some of us confer on one problem, a second group can discuss another matter. We might have several sections, each working on a separate problem.”

Thus a workshop was born.  More on that soon…

Sales Meeting

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