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October 13, 2009A novel idea is that of a corporate “character.” Several firms have adopted a mannequin, others a dressmaker’s dummy. They use the prop again and again. It adds a feeling of realism, as the dummy can be a customer who “listens” to sales presentations and “voices” objections. Or he can typify the company salesperson, or serve as the symbol of good salesmanship.
Corporate “characters” have been named Sammy Surefire, Georgie Gogetter, and Willie Salesmaker. A producer of mens’ hats named his “character” Harry the Hat, while a manufacturer of ladies’ skirts selected the monicker Fanny Fullskirt. In some instances corporate “characters” have become as much a part of the organization as the coffee break.
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