Sales meeting subjects should be assigned well in advance. This enables your speaker to collect his material well in advance. The speaker should first consider researching the subject. Does he have complete information or can he learn a great deal more about it? Should he “read up” on it? Should he ask others about it? Can he better acquaint himself with it through actual practice?
From time to time, pertinent facts will come to mind. Your speaker should not trust his or her memory. He or she should write down these thoughts as they occur. Over a period of several days, many ideas can be collected. It’s difficult, on the other hand, to dig all the ideas out of the subconscious at one time in one sitting.
If the speaker must do heavy research, you may have picked the wrong person. Most speakers should investigate their subjects to some degree, however. Mere reflection will produce ideas but they are not always adequate. Deeper research will help the speaker completely cover the necessary points
March 29, 2010
Horaayy..there are 2 comment(s) for me so far ;)
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