Sales Meeting

A talk at a sales meeting should ordinarily contain some humor. Granted, the purpose of the talk is not to entertain. But a few laughs make the rest of the talk more palatable. Even the highly paid professional speakers may depend upon humor to sell the remainder of a speech. In fact, they use humor to a greater degree than speakers who are less skilled. Since the silver-tongued “pros” must use it, the less articulate should consider doing likewise.

“We have an outside speaker at most of our large meetings,” reported a Memphis sales executive. “It’s usually a ‘big man’. someone who can attract a sizeable crowd. And, of course, such a person is a skilled public speaker, but with all his skill, he invariably depends upon humor. Without some good jokes, his effectiveness would be questionable.”

Suggest to your speakers that they use a little humor. It keeps your sales meetings from being so “dry.” Not everyone can tell a joke well. But everyone can learn to do so. Joke telling can be compared with any other skill. For instance, it can be compared with the ability to use a typewriter. Not everyone knows how to type, but everyone who wants to do so, can learn.

Sales Meeting

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