Sales Meeting

Introduce speakers properly. Few emcees take the trouble to do this. Invariably a good introduction answers three questions – “What’s it about? Why should I listen? Who says so?”

Write the introduction in advance. Put down every word of it. Then practice giving it until you’ve virtually memorized it. You weaken the introduction if you are obviously reading it.
 
SAMPLE INTRODUCTION

“What’s it about?”

The next talk is on objections. There’ll be demonstrations on how to overcome all the common objections: price, not interested, all of them.

“Why should I listen?”

This information will help you with every prospect. You can use it to close more sales and make more money.

“Who says so?”    

One of the best salespersons on the staff will handle this subject. She won last year’s Distinguished Sales Award – a real go-getter – Julie McBride!

For formal occasions, an introduction can be more lengthy. But 30 seconds should be a maximum. Let the speaker do the speech making.

“We present Julie McBride!” sounds better than “I give you Julie McBride!”

Another tip: Save the speaker’s name until last. Then when stating his or her name, really bear down! Example: “Hailing from Fresno, California, here’s JOHN KENWORTH!”

It’s usually a good idea to check with the speaker beforehand to get his approval of the introduction. A misstatement in the introduction may upset the speaker, get him off to a bad start.

Sales Meeting Ideas

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