As you can see from several of the posts in this blog, audio-visual aids can do much for sales meetings. They help set the stage, get attention, stimulate interest, and make things clear. They cause teaching points to be grasped more quickly and remembered longer.
Therefore check availability before each meeting, to see which aids can be obtained or improvised. Then determine which ones will best project your message and accomplish your objective.
Work out the details of use—rehearse—in order to have a smooth presentation. The satisfaction that comes from the proper use of audio-visual aids is immeasurable.
November 25, 2009
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