Sales Meeting

There are several elements that can go into a themed sales meeting.  Whether you use some or all of these elements will depend on the meeting.  For a large special meeting you may use them all.  For a small short meeting you may use one or two or none.  It really depends on the meeting. 

Have Speakers Use Theme Appropriate Language

Ask participants to use the language of your theme. Let’s assume you’re using the Football or Kickoff theme. You could suggest such terms as:

“Know the rules of the game.”

“Call the right signals.”

“Take the ball and run with it.”

“Be a quarterback—not a drawback.”

Use Decorations To Coincide With The Theme

Obviously there is no need to decorate for a ten minute “quickie” involving a handful of people. But the bigger and longer meetings deserve colorful decorations.

Entertainment That Fits the Theme

There’s need for entertainment at some sales meetings. The longer and larger meetings especially need a little extra push.

Entertainment should fit the theme. This adds to the impact of the theme, makes it more meaningful.
When using Black Magic as a theme, engage a magician to perform. Or get a juggling act to support the Vaudeville theme. Conduct a bingo game with the Carnival theme.
 
Refreshments

Some sales meetings are so lengthy that refreshments are served. Here’s another chance to project your theme.
Turkey sandwiches, pumpkin pie, and coffee fit the Thanksgiving theme. For the Prospecting theme, serve cookies molded in the shape of burros, shovels, and picks. The Circus theme can be expressed with popcorn, peanuts, and soda pop.

“Anyone can serve coffee every time,” said an imaginative New Englander. “Give ‘em something different, something that fits the theme of your meeting.”

Using Announcements

Even the announcements of your meeting should reflect your theme.  Take the Harvest theme, for instance. A verbal announcement could include: “We’ll show you how to sow the seeds of greater profit, how to get a larger yield, how to reap a bumper crop of customers.” A written announcement might contain pictures of a farmer, barn, plow, tractor, and silo.

Announcement forms or bulletin heads can be obtained from a number of office supply stores or printed yourself.  For instance, most of the 52 themes previously listed can be found on these announcement forms or in clip art. The bulletins depicting the New Year’s theme may show an old man, a scythe, an hour glass, and a baby. The heading sets the stage for your copy.

Select a Theme That’s Compatible With Your Objective Be Sure the Theme Fits Your Type of Organization
 
Apply the Theme to Your Agenda
Work Your Theme Into Every Event Possible
Ask Participants to Use Language of Your Theme
Use Decorations That Coincide With Your Theme
Plan Entertainment That Fits Your Theme
Serve Refreshments That Project Your Theme
Use Announcements That Reflect Your Theme

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