Sales Meeting

If you use your imagination there is no limit to the number of ideas around which a theme can be built for a sales meeting.  But before selecting a theme, review your sales meeting agenda.  Then decide which theme will be most helpful in dramatizing your agenda.

Themes are somewhat flexible, but be sure the theme selected is in accord with the objective of the meeting. The sales meeting theme should actually help accomplish your objective.

Now apply the theme to your agenda. Go over each event, tying in the many ideas suggested by the theme. As stated, a little imagination pays big dividends.

At a small meeting, strong tie-in of the theme can appear to be juvenile.  But at larger meetings, there’s room for color. And if women are present, the audience is usually going to be more receptive to the use of a theme.

For example, a sales meeting conducted for 10 or 15 men should not receive strong application of the theme.  Why put on a show without an audience?  With a group of 200 or more, however, emphasis on the theme should be heavy.

Here is an example of an outline that was successfully used by one of the largest corporations in the country.  This shows how ordinary sales meetings, completely lacking in luster, can be made colorful, interesting and enjoyable.

THEME-ROUNDUP
Type of Selling – Jobbing or Wholesale

Sales Meeting Agenda Before Applying Theme

Start with talk on why we need more customers.

Second speaker talks on how to get more customers.

Third speaker talks on how to keep customers.

Sales  Manager  closes  meeting with pep talk.
 
Agenda After Applying Theme
Play recorded western music, something peppy, for five minutes prior to meeting while group is gathering.

Emcee, dressed as cowboy, introduces roundup theme before presenting the first speaker.

“The Big Roundup” is title for speaker wearing ten-gallon hat who tells why we should “round up” more customers.

“How To Lasso New Customers” is subject for speaker wearing a bandana who tells how to make a sales presentation.  At end of talk he throws lasso around “customer” to dramatize successful completion of sale.

Rustler Skit—A competitor is caught trying to steal a customer.

“Keep ‘em Corralled” will be covered by speaker wearing a tin badge and six shooter who tells what he does to “keep ‘em in the herd”—how to “brand” a customer for life.

“Open Range” is topic for Sales Manager, who closes meeting with inspirational talk on the abundance of prospects, urging salespeople to be “top hands” or first rate “range bosses” by thoroughly developing their territories.

As shown by the foregoing example, it’s easy to build your meeting around a theme. Simply outline your agenda, select a sales meeting theme and apply it. A drab and uninteresting meeting suddenly becomes alive. It now has impact and meaning. Those attending will stay awake, will learn more, will be more inspired, and will welcome the next meeting.

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