Sales Meeting

There’s no limit to the number of ideas around from which a sales meeting themes can be built. But before selecting a meeting theme, review your agenda and decide which of your meeting themes will help most in dramatizing your agenda.

Meeting themes are somewhat flexible. But be sure the theme selected is in accord with the objective of the meeting.  In other words, the theme should actually help accomplish your objective.

For example, if your objective is to get salespeople to make more sales calls, the “Back To School” theme is not appropriate. The words, “Back To School” imply training rather than motivation.  Meeting themes such as “Go Getter” or “Big Game Hunt” would be better. The “Go Getter” theme is centered on the idea of making every salesperson a “Go Getter.” The “Big Game Hunt” is based upon searching for some big customers or big sales.

Also, you should consider the theme’s appeal to your particular type of sales organization. Two-fisted salespeople at the wholesale level would sneer at a Valentine theme. However, it would be acceptable to a group of women who sell cosmetics direct to the consumer.

Themes of interest and benefit to new hires may be boring to salespeople with more experience. This, too, should be considered. Some firms conduct separate meetings for new people.

How To Apply Your Central Meeting Themes

Apply the theme to your agenda. Go over each event, tying in the many ideas suggested by the theme. A little imagination pays big dividends.  At a small meeting, strong tie-in of the theme can appear to be juvenile. But at larger meetings, there’s room for color.  For example, a sales meeting conducted for 10 or 15 people should not receive strong application of the theme. Why put on a show without an audience? With a group of 200 or more, however, you would want to put emphasis on the sales meeting themes.

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