Sales Meeting

To produce background or setting, use an exhibit. You can display product, literature, merchandising materials, or sales aids.  Such displays help create the proper atmosphere and mood . . . the right “climate.” This preconditions the audience, causing better reception of the material to be presented.

Backdrops related to the theme of the meeting can also serve this purpose. For example, where the Harvest theme is used, displays could include pumpkins, a bale of hay, a shock of grain, and so forth. For the football theme you could display pennants, footballs, helmets, and megaphones.

Don’t rush by the exhibit booths the next time you’re visiting a trade show. Look at the exhibits. You’ll get many ideas for making displays.

When taking in a state fair you can see display after display after display. Many of the principles and techniques used at fairs can be employed in creating your own displays.

Sales Meetings

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