Sales Meeting

There are two reasons why certain sales meetings should be publicized. First, to get attendance. Second, to advertise your product(s). Now let’s discuss how to publicize your meetings.

Note the product publicity in this example of a newspaper story.

APPLIANCE DEALERS CONVENE HERE

Appliance dealers from seven states meet here today and    tomorrow.   
Guests of the ABC Range Co., they will be shown why it is quicker and safer to cook with gas.    More than 300 dealers are    expected. Headquarters are being set up at the Royal Hotel.    Local sponsors are the Smith Furniture & Appliance Store and the Oak Cliff Stop-Shop.

Highlight of the meeting will be introduction of the new ABC models. “We have some beautiful new styling,” announced ABC President Richard Roe. Also, there’s a model to fit the  pocketbook   of  every family in the country.”  Introduction of the new line will climax Wednesday’s session. Dealer of the Year will be crowned on Thursday.

By using your sales meeting publicity to promote your products as well as the meeting itself you can get a double benefit from your efforts.

More Sales Meeting Ideas

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