Few speakers can interest an audience for more than ten minutes. A talk may glitter at first. As it grows longer, though, it usually becomes dull.
Keep talks short.
Two brief talks are much better than a long one. To have short talks, divide a subject into two or three parts. Then assign a speaker for each part.
For instance, customer service might be divided into two parts: follow-up calls and follow-up correspondence.
Make any logical division of a subject that helps avoid a long boring speech. Secondly, allot only so much time to each speaker and hold them to it.
December 3, 2009
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