Sales Meeting

Having selected the visual aid that will best serve your purposes, decide on the most effective time for using it. Effectiveness is greatly increased with proper timing.

Consider stopping the video once or twice for discussion of major points. A work clothes manufacturer averred, “We seldom run a video through without stopping. It’s better to halt for a moment and clinch the teaching points covered up to that time. The audience gets much more out of it.”

After deciding whether to stop your video, work up the introductory material — title of the video, background information, type of message, and running time. Be explicit regarding the purpose of it. Suggest that the audience watch for certain things, especially things related to the teaching points. When your salespeople know they’re expected to learn certain things, they’re more likely to learn them.

Sales Meeting Tips

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