Sales Meeting

Be sure to Urge your sales meeting speakers to practice. The better they know the material, the more confidence they will have in their ability to deliver it.  If they have only gone over it a couple of times, they will likely be afraid. At least five practice efforts are recommended.

They’ll work like magic in reducing fear. “Maybe I’m an old maid,” vowed a corporation president in Idaho. “But I keep practicing until I can’t miss. I believe it’s worth the effort or I wouldn’t do it.”

Eliminate stumbling blocks for speakers. A speaker often stumbles at the same place each time. This is because certain words and phrases are difficult to pronounce. Help your speaker reword trouble spots. Then they will have material they can master, giving greater confidence. Unless this is done, he or she will stumble again at the same place when “the chips are down.” And nothing upsets a speaker more than a mistake that is obvious to both him and his audience. He loses composure, and having become rattled, may very well stumble again. Then he’s in trouble!

For instance, if he has difficulty saying, “four or five frequencies,” have him change it to, “at least four frequencies.”

Planning Sales Meetings

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