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June 25, 2010A promotional letter will often “ring the bell” and improve attendance at a sales meeting. Frame your letter around the four steps in a sale—attention, interest, desire, action.
Example Letter
Mr. Jack Brighton
SellMore Stores, Inc.
Yourtown, U.S.A.
Attention: A small fortune in one day! Seems impossible, but is it?
Interest: Many dealers, like yourself, handle our merchandise. You’re doing a terrific job, too. But some of you expressed a desire to do even better. You suggested a sales meeting. You felt that more product information was needed. You also asked for tips on selling this particular line.
Desire: You can have exactly what you want. We’ll give you an all-day meeting chock-full of money making ideas. There’ll be exhibits, displays, demonstrations, prizes, and surprises. You’ll love it! Your sales will zoom up¬wards because of this fabulous meeting!
Action: We’ll convene from 9:30 a.m. to 4:30 p.m. on Saturday, June 6th, at the Jefferson Hotel. Please be our guest for lunch that day. And if you care to bring an assistant, that’s fine. Two tickets are enclosed.
No reply is expected. Just be there!
Cordially,
Richard Kendall
President
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