Sales Meeting

In 1939 Hitler was asked to name Germany’s most potent weapon of war. Hitler gave a strange but accurate reply. He said, “My most potent weapons are my 60,000 motion picture projectors.” And Hitler was right, heavy use of propaganda movies created a fanatic loyalty to the Nazi cause, while liberal use of training films helped shape a well-trained military machine.

The projectors gave Hitler a huge advantage in mass communications, after movie houses and public meeting halls were brought under control. Viewers saw only what it was intended for them to see, and the results are recorded in history. Audio-visual aids proved their value beyond any doubt.

Audio-visual aids have also proved their value in sales meetings. They’re splendid for instruction and motivating salespeople. The use of such aids is good showmanship, too, as meetings become more lively when spiced with something extra to see or hear.

Importance of Sales Meetings

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