Sales Meeting

What will a good sales meeting do for you?

There’s a sales meeting somewhere.  Morning, noon, or night— a sales meeting is taking place. There are more this year than last, and next year there’ll be more than ever.  

Sales meetings are popular because of one thing . . . they pay dividends!

They’re often the difference between profit and loss, the difference between success and failure.  Sales meetings are that important.

Meetings can work wonders for the people attending.  After a snappy sales meeting in Akron, Ohio, a salesman remarked, “I learned more about selling in one hour than I had in the last year!” Another commented, “I always get ‘pumped up’ when I go to our sales meeting. I’d be lost without them.”

Good sales meetings are profitable for all concerned.  However a sales meeting must actually be good for everyone to benefit.  If there’s reason to believe a sales meeting will not be successful, improve your plans … or don’t stage the meeting.

If there’s doubt about the need for a sales meeting, establish the need … or don’t call the meeting.  A poor meeting is torture. Even a mediocre meeting is not acceptable.

An effective sales meeting is instructional and inspirational, both interesting and exciting. Everyone attending becomes a participant, at least in spirit. They accept and approve, nodding their heads in agreement with the speakers and demonstrations.

Sales Meeting = Increase In Sales

Your greatest benefit will be an increase in sales. While this increase cannot always be measured, it is the main reason for having a sales meeting and the natural result of good meeting.  You should expect an increase in sales. If necessary, you should insist upon it.

The Sales Manager of an Eastern concern stated, “We’ve tried ‘em all—contests, push periods, red-letter days—everything from Christmas bonuses to a founder’s day banquet. But the best way to stimulate sales is by meetings—regular and well planned sales meetings.”

A case in point: a chain system of variety stores had few meetings. “Most stores had monthly get-togethers,” a vice president reported. “And to be honest about it, those monthly meetings were sometimes skipped. But last year we insisted on weekly sales meetings—good weekly meetings. And sales increased 16 percent, apparently for that reason alone.”

Review some of the other post on this blog to learn more about planning an effective sales meeting.