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January 8, 2009Outside speakers can be used occasionally in sales meetings. An aggressive sales executive from another firm will sometimes work wonders. He probably will tell the group nothing more than they’ve been hearing, but it’s often more effective when they hear it from someone else. An outsider doesn’t have an “axe to grind.”
There are Sales Executive Clubs in most cities of over 150,000. The Secretary of each Club can usually supply the names of local people who are capable of delivering a bona fide message. To glamorize the event, the visitor could be billed as a mystery guest.
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