Sales Meeting

Except for dry erase boards, the aids most commonly used in sales meetings are power points and videos. But power points and videos are often misused.

What frequently happens is this: a sales executive hears of a new video, or happens to see it at a meeting outside his company. His natural reaction is to want all his salespeople to see it. So he obtains the film and has it shown to his personnel. He works the meeting into the video instead of working the video into the meeting.

This is wrong. Any visual aid should be used as a means to an end, because the objective of the meeting is the desired end result. The visual aid is only a means of accomplishing that end result, and instead of building a program around a visual aid, you should base the meeting on company and employee needs. Then select the aids that will help most in satisfying those needs.

When properly used, however, visual aids add color and showmanship. They increase the effectiveness of any meeting. They give the presentation a professional touch and make it more acceptable to the audience. Attention and interest are greater. The audience will better understand the material presented and will retain it longer.

Sales Meeting Ideas

Technorati Tags: sales meeting audio visual, using video in sales meeting