Every company is sometimes faced with problems in their sales process. To solve these problems you may need a group of people to work on it. Once you have solved the problem you can incorporat any new processes or procedures into your sales training regimen.
A committee should be appointed for each significant sales problem. Sometimes a problem will have more than one phase, however. In this event, it may be best to appoint a committee to work on each phase of the problem.
For example, consider the problem, “What can be done to give better customer service?”
This might have two distinctly separate phases. One could involve treatment of the customer while he’s in your store. The other phase might have to do with service at the customer’s home or office.
For maximum effectiveness, committees should consist of four to seven people. Each member should have a knowledge of the problem. His occupation should be related to the matter. Where one is not acquainted with the situation, valuable time is lost in bringing him up to date. Even then his or her effectiveness is questionable.
You may have a few experts in the crowd. Spread them around. Use them as consultants.
September 25, 2010
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