“I’ve found the commercial film libraries to be quite helpful,” stated a Philadelphia man. “If they don’t have what you want, they’ll get it. That’s their business.”

Also, many State Universities have video libraries. Their videos cover salesmanship, human relations, and other business subjects.  These videos are rented to business and industrial concerns at a very nominal charge.

A few major corporations lend videos as a public relations gesture, as do some trade associations. Some of these contain a minimum of advertising and, thus, are quite effective.

You should contact all sources. Become acquainted with the aids available. Then, when planning a meeting, consider the various videos. Employ those that are best for reaching your objective.

Sales Meeting Video

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Consider stopping the video once or twice for discussion of major points. A work clothes manufacturer averred, “We seldom run a video through without stopping. It’s better to halt for a moment and clinch the teaching points covered up to that time. The audience gets much more out of it.”

After deciding whether to stop your video, work up the introductory material — title of the video, background information, type of message, and running time. Be explicit regarding the purpose of it. Suggest that the audience watch for certain things, especially things related to the teaching points. When your salespeople know they’re expected to learn certain things, they’re more likely to learn them.

Sales Meeting Tips

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“I had to learn this the hard way,” confessed a trainer in Des Moines. “Because the machine worked the last time I used it, I thought it should work the next time. But even if it should, it sometimes didn’t. Now I test it beforehand.”

As the equipment is set up, electrical cords should be protected so that the power will not be cut off by a careless footstep. The cords can be covered by rugs and run outside the traffic lanes.

Some “play” in the cords will provide for further protection. Also, cords can be taped to the baseboard near the wall outlet, to make a disconnection even less likely.

The screen should be high enough so that persons sitting in the rear of the room can see. This means that the bottom of the screen must be higher than the heads of the people who will sit on the front row. Ordinarily, the bottom of the screen must be nearly five feet high.

If a loudspeaker is used it can best be located on a chair or table near the screen. This produces clear and more realistic sound effects.

As for lights, it will be necessary to turn off room lights without turning off the current to the projector. This is another item to be checked in advance.

But get everyone properly seated before turning out the lights. Stumbling in the dark can be dangerous!

Sales Meeting Tips

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