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Some of your speakers will need help in organizing their speeches. Explain this plan to them. Urge them to use it. Sell the benefits of this type of speech organization.
 
Indecision and change of decision in speech planning will be cut to a minimum. They’ll save precious time. Having organized a couple of speeches in this way, they’ll never go back to the slipshod method.

Poor talks have done more to ruin sales meetings than any other one thing. While you can minimize the amount of speaking and number of speeches, some talking is always necessary.

In every possible instance, get the speakers to use the five-step plan in organizing their material. Their talks will be more interesting and effective.

Result: Your sales meeting will undoubtedly be improved.

HOW TO ORGANIZE A SPEECH

- Collect Material for the Talk
- Decide Upon the Point
- Determine Whether the Point Is Appropriate
- Develop Examples—The Meat of the Talk
- Restate the Point, Making a Plea for Action
- Work Up an Interest-getter

Sales Meeting

 

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