Sales Meeting

Here are some more sales meeting examples with outlines that were successfully used by some of the largest corporations in the country.  This shows how ordinary sales meetings for a large group, completely lacking in luster, can be made colorful, interesting and enjoyable.

THEME-APRIL SHOWERS
Type of Selling – Over the Counter

Agenda Before Applying Theme

Start with talk on why and how to be courteous to customers.

Second speaker talks on product information – why the salespeople must have product  knowledge and how to get more product knowledge.

Third speaker covers suggestion selling and trading up.

Merchandise Manager makes inspirational talk.
 

Agenda After Applying Theme

A record of the tune “April Showers” is played while group is gathering.

Emcee, holding an open umbrella over his head, introduces theme, “April Showers.”

Speaker wearing slicker tells why and how to be courteous to customers. He ties in theme with expressions such as, “Shower the customer with attention and service.”

Speaker wearing trench coat makes product information talk.  Points out that rainy days reduce customer traffic, thus are good for studying products and manufacturers’ literature.

Speaker covering suggestion selling and trading up uses examples involving rainy day merchandise —door mats, galoshes, and so forth.

Merchandise Manager’s talk includes references to the theme, such as, “Everyone makes a habit of getting out of the rain. Let’s also make a habit of customer courtesy, complete product knowledge, suggestion selling and trading up.”

Stage money is taped to the ceiling before the meeting, affixed in such a way that a pull on a string near the speakers’ stand, releases the many bogus bills. The meeting is climaxed and concluded when the emcee states that everyone who applies the principles of the meeting will be showered with money. Emcee then yells, “April Showers,” and pulls the string, showering the audience with stage money.
THEME-SALES FEVER
Type of Selling—Any Type

Agenda Before Applying Theme     
 
Start with talk on attitude and willingness to work.

Second speaker explains how to get more sales.

Third speaker speaks about positive thinking.

Recognition of top producers. Inspirational talk.
 

Agenda After Applying Theme

Place large poster, on which a thermometer has been drawn behind the speakers’ stand.

Emcee, dressed as a doctor and with stethoscope around neck, introduces theme—Sales Fever, a burning desire to make more sales.

“My First Symptoms” is title of the talk.  Working overtime willingly, thinking about how to do a better job while off duty and, going the extra mile to get a sale, are stressed.
“I Broke Into A Rash”—a rash of new customers. Speaker tells how he obtained the customers.
 
“Suddenly Stricken”—Salesman in audience starts moaning as if suddenly stricken ill. Someone in nurse’s uniform helps him to speakers’ stand, where emcee (in doctor’s garb) briefly examines him. Condition diagnosed as Sales Fever. Treatment: given an order book and told to start selling.

“My Headache” is title of talk on why and how to think positively. Head so full of positive thoughts it almost aches!

“Those Who Have The Fever”— outstanding producers are recognized.

“What Sales Fever Did To Me” is title of wind-up talk. It gave speaker a high temperature, a swelling of the pocketbook but, above all, enthusiasm. Talk covers why and how to get Sales Fever or enthusiasm.

As shown by the foregoing examples, it’s easy to build your meeting around a theme. Simply outline your agenda, select a theme and apply it. A drab and uninteresting meeting suddenly becomes alive. It now has impact and meaning. Those attending will stay awake, will learn more, will be more inspired, and will welcome the next meeting.

Sales Meeting Examples

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